Beijing, February 6th Reporter (Xia Xiaolun) The results of the "Top Ten News Events of Chinese Brands in 2011" event were announced today. The Carrefour price fraud incident, the Da Vinci "foreign brand" furniture incident, and the Shuanghui "clenbuterol" incident were on the list (the specific list is attached).
The "Top Ten News Events of Chinese Brands in 2011" event was officially launched on November 17, 2011. As of December 31, a total of 66 companies were shortlisted and went through three stages of online publicity and evaluation by netizens and experts. A total of more than 1.3 million netizens participated in voting in this selection, and the highest number of votes exceeded 700,000. Based on the voting results of netizens, the top 20 news events with the most votes will be selected as candidates, and 30 industry insiders will be invited to serve as judges. After voting, the final results of the "Top Ten Brand News Events" will be determined.
Nowadays, brand consumption has become a social hot spot. Brand has become a strategic goal for enterprises to enhance their value and competitiveness. It is reported that the "Top Ten Chinese Brand News Events in 2011" planned and launched by People's Daily Online aims to actively play the role of public opinion supervision, promote good and suppress evil, set up examples, criticize ugliness, strengthen brand promotion, actively guide consumption, better promote the implementation of my country's brand strategy, form a good atmosphere in which the whole society advocates brands, cherishes brands, and strives to create brands, and make positive contributions to the rise of Chinese brands.
Attachment: The list of the "Top Ten News Events about Chinese Brands in 2011":
1. Carrefour price fraud incident
2. Da Vinci "foreign brand" furniture incident
3. Shuanghui "Clenbuterol" incident
4. Kumho Tire "Quality Gate" incident
5. China Telecom and China Unicom are suspected of price monopoly
6. Otis detonates a crisis in the elevator industry
7. Sany Heavy Industry is involved in the "bribery scandal"
8. Wal-Mart's "green pork" incident
9. Greenland's fraudulent listing
10. Johnson & Johnson has another large-scale recall incident