Essence [Singer Recommendation] Xu Song (Vae)

Xu Song, born on May 14, 1986, is a famous lyricist, composer, record producer, singer, and a benchmark figure in mainland independent music. In 2009, he published his first album of lyrics and music "Custom", and in 2010 he released his second album of lyrics and music "Xunwu Enlightenment", which twice set off a frenzy of discussion and became the most discussed independent musician on the mainland Internet to date. In early 2011, he joined Haidie Music and released his third album composed entirely of lyrics and music, "Socera Has No Bottom". This independent music work was released in April 2011 and topped the record sales chart in mainland China in the first month of its release. Character introduction: His music is a world of its own, but it is always coincidentally connected with this era, attracting the attention of more and more young people. He has been consistently ranked in the top ten on Tencent and other portal singer rankings all year round; his works are the best-selling champion on China Mobile's ring tones list; his works can accumulate more than 100 million listens; his works such as "Gray Avatar" and "Sigh" are popular bibles for young people, so much so that they have been published in A year later, he still dominates the rankings; his personal forum "Vaecn" has 600,000 die-hard members as of now; his Tieba, Weibo and other online camps are always popular; his lyrics and music works are unique in the world because of his grasp of the perspective of lyrics, and he is known as a music geek. When you call your boyfriend/girlfriend and hear the other person's ringtone, when you turn on the TV and hear the ad song that hits your ears, when you turn on the computer to play a random list of popular songs... you have already quietly met him in your life. Many people know Xu Song because of his hit lyrics, which are sometimes filled with a touch of hurt, and sometimes the flowing emotions can hit the softest point in your heart, but he hides behind the words and remains calm. Reading "Half a City of Smoke and Sand" or "In Imagination"... you will feel that he is closer to a literati than an artist. His music's unadorned philosophy of survival, imaginative thinking beyond reality, and delicate but delicate private memories are all displayed in his works. The unique production style and texture of lyrics and music, the casual and lazy performance method, the iconic falsetto and transposition, the comfortable and comfortable medium and slow R&B rhythm... you can taste the strong personal flavor as soon as you listen to it. Many people are listening to songs; many songs are listened to; many songs are known to be sung by people as soon as they are heard; but there are very few songs that are known to be written by people as soon as they are heard or read - only Xu Song, whose personal aura is always strong, can be recognized by the ear. Outside of his musical works, he is surprisingly modest, polite, calm and rarely talkative. In front of the camera, there is not a trace of the arrogance and aloofness often seen in literary people, or the coolness or "coolness" often seen in artists. He is as gentle as a child. Maybe people with inner self-confidence are not interested in external weapons? His authenticity from the inside out and the unity of music and person give people more reasons to love him. Acting experience ·The emerging Internet era (2006-2008) In early 2006, Xu Song was a sophomore student at a medical university. In his spare time, out of his love for music, he used a PC and a headset to record some "musical works", most of which were just rough, semi-finished demos: some were created casually, some were covers and arrangements, and some were co-written with netizens - but when this After these messy and random "baubles" were uploaded to the Internet by him under the pseudonym "Vae", they became extremely attractive and attracted more and more attention. People began to "human flesh search" this young man who was not good at singing but whose works were quite innovative. In 2007 and 2008, while continuing to study, he maintained the "good habit" of composing and publishing a work every month. Although his popularity and discussion continued to increase at a steady pace, he declined all performance invitations to ensure that his studies would not be affected. His works have become his only interaction with his fans. This approach of "leaving money without making money" also makes people see clearly that although he is young, he is by no means short-sighted.His blog is updated frequently. In addition to some lyrics and works, many witty remarks have also been compiled into "quotes" and circulated spontaneously by fans; his official website has thousands of people stationed in the forum every day - personal charm and musical charm are mixed together, constantly producing chemical reactions. An achievement that has nothing to do with music is that in 2008, he won the honor of "Top Ten Young Students in Anhui Province" due to his excellent overall personal quality. In the continuous release of singles, you can gradually feel his unique and unique musical temperament. You can give him these keywords: soft, cool colors, simple, and sometimes a little rebellious. Whether it's because of his extraordinary talent or because of his hard work in secret - in short, in the past three years, Xu Song has completed a huge transformation from an amateur player to a professional musician in terms of music. In terms of popularity, he went from being unknown to becoming a first-line star in the independent music industry. Many record companies came to his hometown to talk to him about signing a contract, but he refused all invitations on the grounds that he did not want to affect his studies. At that time, it was generally believed that Xu Song (Vae) not only inherited the grassroots nature of the first generation of Internet singers such as "Xiangxiang" and "Donglai Donglang", but also raised the level of Internet music to a new level, which to a considerable extent changed people's impression of "Internet songs = vulgar songs". In 2008, no one knew how long he could remain popular, because almost all internet celebrities before him performed for a year with just one popular song... and then were forgotten by the public. Representative works of this stage: "Funeral of Roses", "Snow on the Broken Bridge", "Chengfu", "On the Qingming Rain" ·The musical miracle of solo work (2009-2010) In June 2008, after graduating from university, Xu Song decided to spend half a year doing one thing - on January 10, 2009, a record called "Custom" was born. Xu Song completed all the writing, composing, arranging, recording, mixing and other aspects of this record by himself. Even the paper type used in the lyrics book was selected by him at the printing factory. He said in the interview, "There may not be many people who have the experience and energy to participate in the entire process of creating, producing, and producing a record." But he also received an enthusiastic response from fans. The album was sold out within a few days of pre-order on his personal website. In terms of music, this album's fresh texture and good production method have made people in the industry give this album good reviews. However, due to the lack of promotion and dissemination by the record company, the mainstream media had no way of knowing about this record, which made it lose its "ticket" to compete with other mainstream records; only relying on the recommendation of a small number of media people out of personal preference, and the spontaneous promotion of fans, the popularity of this album began to spread. Xu Song's appeal forced record companies to face up to this question: Why can't the artists they support with huge sums of money be promoted no matter how much they support them? Record company bosses took aim at Xu Song's value. People kept approaching Xu Song to discuss cooperation and signing contracts, including many who had approached him two or three years ago. However, Xu Song's request was that he must create and produce the second album independently, and the company would only be responsible for promotion and distribution. Apparently, no one had the guts to take on the case. On January 6, 2010, after a full year, his second album "Xunwu Enlightenment" was released. The lyrics, music, and producers are still in charge, and several new names have appeared on the arranger list. In addition to further emphasizing his personal characteristics, Xu Song's production concept as a music producer is also very cutting-edge. Both the structural arrangement and the detailed presentation of touching points have far surpassed most popular albums of the same year. The high degree of integration of lyrics, music, singing and production is amazing; the tendency of "rhythm music" is becoming more and more obvious, but he is not rigid about how to ensure "purity". The combination of Chinese and Western methods makes the whole album very pleasant to the ears.Works such as "Gray Head" and "Luzhou Moon" in the album have achieved great success due to word-of-mouth among netizens. The song "Gray Head" alone has almost surpassed the number of downloads of ringtones for all previous works. As a music producer alone, Xu Song's first-tier standards have also been recognized by major domestic brands. After the release of "Xunwu Enlightenment", he was continuously invited by Sohu, Lenovo, and Huayi Music to create tailor-made works for their flagship products/artists. What is even more valuable is that these works have also achieved a good reputation in art. In the past two years, Xu Song worked hard and handed over two works that were entirely created and produced by himself, and gained a large number of fans. Especially the huge influence brought by "Xunwu Revelation", I am afraid that even he himself did not expect it. Musically, the style becomes increasingly distinct. Representative works of this stage: "Superfluous Explanation", "Gray Avatar", "Luzhou Moon", "Half City of Smoke and Sand", "No Makeup" ·The game changed the rules for him (2011 -?) In March 2011, something happened in the mainland music scene: Xu Song signed a contract with Haidie Music. He completed the third lyric using the independent production model of his previous two albums. After graduating from college, Xu Song decided to spend half a year doing one thing - on January 10, 2009, a record called "Custom" was born. Xu Song completed all the writing, composing, arranging, recording, mixing and other aspects of this record by himself. Even the paper type used in the lyrics book was selected by him at the printing factory. He said in the interview, "There may not be many people who have the experience and energy to participate in the entire process of creating, producing, and producing a record." But he also received an enthusiastic response from fans. The album was sold out within a few days of pre-order on his personal website. In terms of music, this album's fresh texture and good production method have made people in the industry give this album good reviews. However, due to the lack of promotion and dissemination by the record company, the mainstream media had no way of knowing about this record, which made it lose its "ticket" to compete with other mainstream records; only relying on the recommendation of a small number of media people out of personal preference, and the spontaneous promotion of fans, the popularity of this album began to spread. Xu Song's appeal forced record companies to face up to this question: Why can't the artists they support with huge sums of money be promoted no matter how much they support them? Record company bosses took aim at Xu Song's value. People kept approaching Xu Song to discuss cooperation and signing contracts, including many who had approached him two or three years ago. However, Xu Song's request was that he must create and produce the second album independently, and the company would only be responsible for promotion and distribution. Apparently, no one had the guts to take on the case. On January 6, 2010, after a full year, his second album "Xunwu Enlightenment" was released. The lyrics, music, and producers are still in charge, and several new names have appeared on the arranger list. In addition to further emphasizing his personal characteristics, Xu Song's production concept as a music producer is also very cutting-edge. Both the structural arrangement and the detailed presentation of touching points have far surpassed most popular albums of the same year. The high degree of integration of lyrics, music, singing and production is amazing; the tendency of "rhythm music" is becoming more and more obvious, but he is not rigid about how to ensure "purity". The combination of Chinese and Western methods makes the whole album very pleasant to the ears. Works such as "Gray Head" and "Luzhou Moon" in the album have achieved great success due to word-of-mouth among netizens. The song "Gray Head" alone has almost surpassed the number of downloads of ringtones for all previous works. As a music producer alone, Xu Song's first-tier standards have also been recognized by major domestic brands. After the release of "Xunwu Enlightenment", he was continuously invited by Sohu, Lenovo, and Huayi Music to create tailor-made works for their flagship products/artists. What is even more valuable is that these works have also achieved a good reputation in art. In the past two years, Xu Song worked hard and handed over two works that were entirely created and produced by himself, and gained a large number of fans. Especially the huge influence brought by "Xunwu Revelation", I am afraid that even he himself did not expect it.Musically, the style becomes increasingly distinct. Representative works of this stage: "Superfluous Explanation", "Gray Avatar", "Luzhou Moon", "Half City of Smoke and Sand", "No Makeup" ·The game changed the rules for him (2011 -?) In March 2011, something happened in the mainland music scene: Xu Song signed a contract with Haidie Music. Using the independent production model of his previous two albums, he completed his third album composed entirely of lyrics and music, "Socera Has No Bottom." Although I don't know how many rounds of games the two parties have gone through, looking at the result alone, it should be considered good for Xu Song. After years of hard work, he has been recognized. There is probably no other record company that dares to completely create and produce the album by the artist himself. For the record company, signing Xu Song, a "newcomer", is really profitable. Just recommend it<