"Xuanyuan Sword" banned
"Xuan-Yuan Sword" was halted shortly before airing. It was broadcast half an hour in advance and violated the bottom line. July 5, 2012 08:20 Hunan Satellite TV and Sohu Video's first-week drama "Xuan-Yuan Sword" has been heavily promoted in recent days. However, when the script was about to be broadcast on Friday, there was news on Weibo that the drama was temporarily suspended and faced the risk of being suspended. There were many rumors on the Internet yesterday about the reason, but according to a reporter from Yangzi Evening News, we learned from industry insiders that the reason why "Xuanyuan Sword" was suspended was because the approval procedures were not completed in time, which resulted in penalties from the State Administration of Radio, Film and Television. "Xuanyuan Sword: Traces of the Sky" is adapted from the famous game, starring Hu Ge, Liu Shishi, Tang Yan, Lin Gengxin, and Jiang Jinfu, and directed by Li Guoli, the director of "Step by Step". Hunan Satellite TV, whose ratings have been declining continuously, was originally scheduled to broadcast the drama as a weekly broadcast on July 6, and jointly promoted it with Sohu Video Network, the exclusive rights holder, in the hope that this drama could return to the top spot in the country's ratings. Unexpectedly, last night, the news that "Xuanyuan Sword" was ordered to be banned suddenly spread on the Internet. "Drama Star Drama Library", which was the first to post on Weibo, posted: "Hunan Satellite TV's "Xuanyuan Sword: Traces of the Sky" is now facing suspension! The General Administration has implemented three words on the weekly drama "Xuanyuan Sword"! It is not allowed to be broadcast! ... The audience is pitiful." The ID was subsequently Another post stated that the reason for the suspension of "Xuanyuan Sword" was "reports and complaints that the plot was too mythical and fantasy to mislead young people. Subsequently, the State Administration of Radio, Film and Television ordered Hunan Satellite TV to rectify and submit written materials for review, and the TV commercials were completely withdrawn! " As soon as the news came out, it caused a big wave on the Internet. Within two hours, the three words "Xuanyuan Sword" squeezed into the top ten hot topics searched on Weibo. Many people speculate that the reason for the "sacrifice" of this drama is due to the constant "secret war" between satellite TV stations. Some people also claim that this is because some Taiwanese snitches were reported to the State Administration of Radio, Film and Television. However, yesterday, a Yangzi Evening News reporter learned from an industry insider that the reason why "Xuanyuan Sword" encountered this incident was because of Hunan Satellite TV's own approval procedures. The State Administration of Radio, Film and Television has long stipulated that all TV dramas broadcast during the prime time period from 7:00 pm to 22:00 pm must be submitted to the State Administration for approval. TV dramas broadcast in the sub-prime time period after 22:00 are exempted from approval. For example, all episodes broadcast by Hunan Satellite TV in the "Golden Eagle Theater" after 22:00 were independently decided. However, in the promotion of "Xuanyuan Sword", it was scheduled to be broadcast at 21:30. This time is still a prime time according to the regulations of the State Administration. However, "Xuanyuan Sword" did not fulfill the approval procedures and was ordered to be submitted for review by the State Administration of Radio, Film and Television. Yesterday, Mr. Han, the publicity director of Shanghai Tangren Company, the producer of "Xuanyuan Sword", confirmed the news that the State Administration of Radio, Film and Television has called for the show to be suspended, and said that the show has been making detailed adjustments after it was submitted for review. "Revisions are very normal." However, Mr. Han said that he was not sure that it would be broadcast on Friday. The reporter also called Sohu Video, the network broadcaster of the show, and regarding the news of the ban, Sohu Video said: "The news we have received so far is that the press conference has been cancelled. As for whether it will be broadcast as scheduled, we are still waiting for news from the film studio!" At the same time, Sohu Video pointed out that it has absolute confidence in "Xuanyuan Sword", "We are all positive in the direction of publicity. The show has a large base of game fans, and there is absolutely no problem with its values!" 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