News from this newspaper The day before yesterday, "The Dark Knight Rises," the final chapter of the "Batman" trilogy directed by Christopher Nolan, held its world premiere in New York. It attracted rave reviews, and even the always harsh "Hollywood Reporter" film critic Todd McCarthy commented: ""The Dark Knight Rises" represents the first-class level of Hollywood filmmaking skills." However, domestic audiences will have to wait for a while to see the film.
With the support of the invisible policy of "Domestic Film Protection Month", "Painted Skin 2" and "Search" achieved impressive results in early July. The box office of "Painted Skin 2" exceeded 600 million, which made domestic films "ransacked" at the box office in the first half of the year by "Avengers" and "Men in Black". Yesterday, insiders revealed the film schedule of mainland theaters in August. The "Domestic Film Protection Month" will be extended to the end of August. Movies such as "Prometheus", "The Bourne Supremacy" and "The Dark Knight Rises" that are popular overseas will not be able to participate in August. Only "The Amazing Spider-Man", which is scheduled to be released on August 30, is of enough weight to slightly comfort the "famine" of imported blockbuster fans in the past two months. As for whether "The Amazing Spider-Man" will be canceled like "Twilight 4: Breaking Dawn (Part 1)" before its release, Spider-Man fans will be worried.
Bell stars as Batman
(Source of this article: Hanwang-Wuhan Evening News)
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I waved my sleeves, as if I had never been here. (Design Dialogue)
In dire straits
Heavy imported blockbusters continue to be absent in August, and movie fans who have been looking forward to them will inevitably complain.
Nandou appraisal: If domestic films are more up-to-date, even if they are protected, they will not offend people. But this is not the case. It is not impossible for "The Amazing Spider-Man" to be released in advance to mid-August in order to avoid bumping up the domestic films scheduled for National Day.
Nandu News reporter Jian Fang, intern Li Jia, "People are on summer vacation in July and August, and we are lying at home in July and August." Recently, a list of mainland movie releases in August circulated on Weibo, which made many viewers feel discouraged.Some netizens broke the news that, with the support of the domestic film protection month policy, "Painted Skin 2" and "Search" performed well in July, so "the domestic film protection month will be extended to the end of August, occupying the entire summer schedule, "Prometheus", "The Bourne Supremacy" "The Dark Knight Rises" and "The Dark Knight Rises" are all out of August. Even "The Amazing Spider-Man" may suddenly disappear like "The Dark Knight Rises" and "The Dark Knight Rises" that appeared on the release schedule before.
The legendary "Protection Month" from June 20 to July 20 has just passed, and a new round is coming in August. Is this because netizens are too sensitive or are the "high-ups" not caring enough? Nandu reporter interviewed Qiu Qing, assistant general manager of China Film Southern Shinkansen. She said that there has been no news of protection yet, but based on her past experience, "there has been no protection for two consecutive months. It may be a normal shift of schedules." However, from the latest August theater schedule, it can be seen that the only imported films to be released before the end of August are "Ice Age 4" and "The Story of Old Reiss." For ordinary viewers, regardless of whether the "protection month" is extended or not, there will indeed be no blockbuster imported films to watch in the next month.
1
Imported blockbusters continue to retreat?
"Twilight" and "Batman" are gone, and there are still two animations and "Spider-Man"
The various discussions on domestic protection in August are actually mainly caused by a movie release list. On this list, "Batman Begins 3" and "Twilight Part 1" (approved films), which briefly appeared, disappeared, and movies that were highly anticipated by movie fans such as "Prometheus" and "The Bourne Supremacy" were nowhere to be seen. Judging from the latest theater schedules, from the beginning of July to the end of August, the only remaining Hollywood blockbusters are the two 3D animated films "The Story of Lacey" and "Ice Age 4" on July 27, "The Lincoln Lawyer" which was released in the United States in March last year, and "The Amazing Spider-Man" (August 30), which was pushed to the end of the summer season. As of the deadline, Nandu reporters received news that the release date of "The Amazing Spider-Man" has not yet been determined.
In comparison, last year's summer meal could simply be described as sumptuous. At this time last year, the audience was happily welcoming the arrival of super blockbusters "Transformers 3", "Harry Potter and the Deathly Hallows (Part 2)" and "The Smurfs". It's no wonder that netizens were wailing. Some netizens said humorously: “The name of a movie is so connotative that it alludes to the entire August schedule. The good schedule of "A Little Peace of Mind" was ruined."
2
Has the "Protection Month" really been extended?
\"There are no domestic films that require special protection in August" "If we continue to protect them, we will not be able to complete the task.
" According to observations from Nandu reporters, in the legendary "protection month" from June 20 to July 20, domestic films have indeed come out on top. "Painted Skin 2" has received a cumulative box office of 623 million since its release on June 28. Other domestic blockbusters also performed well, with "Search" grossing over 100 million and "Famous" also exceeding 80 million. Will the relevant departments hope that the domestic films in August will achieve a good result of 500-600 million yuan per film, so they will continue to make concessions to imported films?
Some industry insiders told Nandu reporters that the good performance of "Painted Skin 2" has given domestic films a good start in the second half of the year. There are no domestic films that particularly need "protection" in August, and the unwritten practice of "letting imported blockbusters withdraw for a month" has caused strong dissatisfaction among some American film producers. "The bosses" will not continue to face such pressure to extend the "protection month". Thinking back to this time last year, Hollywood was actually trying to attract money. "Transformers 3" single-film revenue was 1.07 billion, "Haha 7 (Part 2)" was 397 million, "The Smurfs" was 225 million, 7. The box office in August each exceeded 1.5 billion, and the three blockbusters accounted for 51.5% of the total revenue in two months. Together with domestic films such as "The Founding of the Party" and "Martial Arts", they have created the best summer schedule.This year's imported films are expected to have to rely on the animated film "Ice Age 4", which has a good mass base. Because "The Amazing Spider-Man" is tentatively scheduled to open on August 30, most of the box office can only be counted in September. "If we continue to protect it, this year's (box office) mission will not be completed." Some people in the industry complained.
3)
Why do imported blockbusters temporarily change gears?
"Batman" rescheduled or normal adjustment
So why did "Batman Begins: The Dark Knight Rises", which was tentatively scheduled to be released on August 30, suddenly disappear? The two industry insiders interviewed were more willing to believe that this was a normal transfer. Qiu Qing said: "No one (from the film studio) wants the two heroes to fight together, right?" As for "The Bourne Supremacy" and "Prometheus", they have never appeared on the theater schedule. According to Nandu reporters, "Prometheus" is currently being translated, and there is no definite news about "The Bourne Supremacy 4" yet. The release schedule currently circulating on the Internet should actually have the word "tentative" after the date. Qiu Qing of China Film Southern Shinkansen was also overwhelmed by the ever-changing films and dates. She believes that it is better for the country to align with Hollywood. "We should have a coordination mechanism to scientifically arrange the schedule for the whole year in advance," because "strong films are crowded together and there is internal friction." Lie
According to the Nandu reporter, some imported blockbusters that have been "already rumored but never scheduled" are currently in the review stage. "Batman Begins 3", "Prometheus", "The Expendables 2", "Resident Evil 5", etc. are all likely to appear in September and October. These films may coincide with "Dangerous Liaisons", "Tai Chi (Part 1)", "Dwelling in the Fuchun Mountains", "Tongque Terrace", "Special Identity", the Sino-US co-production "Looper", which are tentatively scheduled to be released at the end of September, and "Second Exposure" on September 29. What a bloody storm this will be!
According to the authorities)
Blockbusters "hope to hit new heights", while small films are worried about "even greater losses"
Without the intrusion of Hollywood blockbusters, there are already 17 domestic films known to be released in August. What do the protected domestic films say? Xie Yang, an investor in "The Wind Listener" and spokesperson of Meiya Entertainment, said frankly that there is no head-on collision with Hollywood blockbusters in the same period, which will indeed make the box office "hopeful to reach another peak", but she can no longer easily believe in the release dates of Hollywood blockbusters, "Someone told me two days ago that "Spider" "Xia" will be moved forward to mid-August, there are too many rumors." Xie Yang also said, "Proper protection in current policies is indeed necessary and is conducive to the healthy development of domestic films." However, small films are still confused when faced with the sudden appearance of many domestic film rivals in August. A spokesman for a small and medium-sized film company believes that "audiences can choose not to go to the cinema to consume. When Hollywood blockbusters are there, there is a lot of traffic in the cinema, and they may also watch other domestic films. Now that they have heard that it is the "Protection Month", (we) may have even greater losses."
Author: Jian Fang
