Checked with the Broadcasting Bureau~

Already resolved, already resolved\What should be done with Chinese animation~ What has the State Administration of Radio, Film, and Television stipulated!!!\Additional question: Why are Chinese animations so blank. Silly, sigh, why aren't Chinese animations as cute as Japanese ones~~~~!! Why are Chinese animations so childish~~~!! Why are the plots of Chinese animations so bad~~~!! Why are the movements in Chinese animations so stiff~~!! Why does the State Administration of Radio, Film, and Television make such regulations~~!! Why, why~~!!!! Collapse、、\a95729318543212010-11-17\Best Answer Best Answer\Because, the Celestial Empire is a country full of regulations, where those in charge can 'harmonize' however they want. You mentioning them makes me think of the silly face of Kill la Kill that deserves a punch, sigh, domestic anime will never get ahead…………………………………………………………\Rant over, let's talk seriously:\The reason why anime is so developed in Japan has many factors. First is categorization — for young children, for teenagers, for adults, and within those there are romance, sports, war, science fiction, politics, and art genres, etc. As a result, people of all ages and groups in Japan can find suitable anime to watch. Second, Japan came into contact with Western ideas relatively early, so the public is generally more open-minded, and unlike in our country, there are fewer regulations. Therefore, anime creators are extremely free in their creation, with vast imagination. Whenever they have a concept in mind, they can immediately put it into action, almost without worrying about public opinion, which results in many excellent light novels, manga, and animations. In addition, Japanese anime developed early, and after decades of ups and downs, it has already formed a very complete industrial chain. Japan's three major pillar industries are automobiles, anime, and digital media, with anime ranking second. As the second largest pillar industry of a world-class economy, its annual output value reaches 230 trillion yen, roughly equivalent to 15 trillion RMB, which is a truly staggering number. Thus, Japanese anime can receive support from the state machinery and maintain long-lasting prosperity.\However, in our country, anime is considered childish stuff for children, and the animations produced are almost exclusively for children, which limits the development of Chinese anime. Additionally, the creativity of people in the anime industry generally does not match their Japanese counterparts. This is not to say that our people are stupid; there are two reasons, one of which is historical.Since ancient times, emperors of successive dynasties have governed the country using the corrupted Confucian ideology that serves the regime. As a result, the ancients had an unusually conservative nature. Although in modern times these ideas were discarded in favor of imported Marxism-Leninism, the culture that has been passed down for thousands of years is deeply ingrained in the blood, flesh, and bones of the land beneath our feet. Most Chinese people carry a sense of conservative moderation. When a cartoonist has imaginative ideas, does he or she have the courage and confidence to express them through comics? Even if they create something, in this highly regulated country, who knows whether their work will become a meal for the "harmonizers"? Various factors restrict the development of Chinese animation. To catch up with Japan, there is still a long way to go. (The second answer is the one I wanted to post.) Recommended answer: As 'society progresses and the times develop,' businessmen in the animation industry have also embraced the spirit of 'keeping up with the times,' putting all their efforts and wisdom into 'finding loopholes in government animation policies,' oh, sorry, it should be 'contributing to the motherland's animation industry.'\In the previous part, I met a student who has started an animation company here. It's a small company with 10 people, specializing in producing cartoons for a well-known animation company. Because they are old acquaintances, I asked many personal questions, and that person answered openly; here are some of the sensitive Q&A: \Me: How much do you charge per minute?\Answer: Usually 1,000 yuan per minute, some complex scenes 1,200 per minute.\Me: How much can you produce in a day?\Answer: About two minutes a day.\So I calculated insidiously that the company's daily revenue should be around 2,000 yuan. Assuming a six-day work week, the monthly revenue should be between 50,000-54,000, let's call it 52,000. After necessary office expenses (they work in the High-Tech Zone of Zhengzhou, and according to animation support policies, they don't have to pay rent), which include utilities, consumables, transportation, equipment depreciation, social expenses, food and drinks, etc., let's estimate around 12,000, leaving 40,000 yuan to divide among employees, which would be 4,000 yuan per person per month?\Surely no boss would be so generous. Animators in Zhengzhou would find a monthly salary of 2,000 yuan decent, so assuming there are 8 regular employees with 2,000 yuan each monthly, the two bosses would each earn 12,000 yuan per month?I was really cunning and wicked. This is a socialism without oppression and exploitation; I believe the bosses wouldn't exploit people like this. Okay, the above isn't even the main point; the main point comes below. How much revenue do the companies that outsource these animations make? According to Henan Province's policies, for every minute of original animation broadcast on TV, the government provides a subsidy. I can't disclose the specific internal policies, but basically, you can count it as 2,000 yuan per minute for 2D animation and 4,000 yuan per minute for 3D animation. This is still the reward for broadcasting on CCTV, and there are additional rewards for broadcasting on local channels. Besides, if the company is located in the high-tech zone of Zhengzhou, the high-tech zone committee also has incentive policies. According to these reward fees alone, these animations can earn around 4,000 yuan per minute, while the outsourcing production cost for these animations is only 1,000-1,200 yuan per minute. In other words, the companies that outsource these animations barely need to do anything and can net 2,800-3,000 yuan per minute. Oh, sorry, they still have to handle the script and pre-production planning, so it's not like they do absolutely nothing. This can be seen as a new trend in Chinese animation: animation companies don't necessarily make animations; they might just act as intermediaries between the government and animation production agencies, only needing to handle pre-production planning and maintain good relationships with the government and TV stations, so that the animation can air properly and receive the reward money. Some might say that what they do is the core part of animation, like the script and planning—these are the soul of animation. Okay, I'm not saying these companies are bad, I just think the Chinese animation industry is increasingly resembling the advertising industry. Advertising companies communicate with clients, provide ideas, then hand them to production companies to make the ad, which is then sent to TV stations for broadcasting. This can also be seen as a new trend in the development of Chinese animation. Some might ask, how can the government be so easily tricked? As long as one minute of animation airs on TV, regardless of quality, one receives the reward. That said, government documents do have a limit: the 'maximum reward shall not exceed X million.' But who are the businessmen? They are the biggest people exploiting government loopholes in China.Before long, suddenly more than twenty animation companies sprang up like mushrooms after the rain. When reporters went to interview them, they found that the leaders of these animation companies were all from the original leadership of our big animation company. They even confidently claimed, 'We had differences with the original leadership, so we decided to go independent,' and so on. But if you analyze it carefully, it's actually all about this government policy. The government said, 'The maximum reward is no more than X million,' which is aimed at a single animation company. Now, if I spread a basket of eggs across multiple baskets, the government can only give 'X million' per basket. In the end, when all these 'X millions' are combined, who ends up benefiting? Isn't it the original big animation company? After all, all the other animation companies are run by their people.

Let me tell you something interesting. Everyone knows that characters are the most important in commercial animation, while the script takes a backseat. One of our companies was ready to heavily invest in creating a nationally famous anime character. How did they promote it? On the Tianya and MOP forums. They posted a thread on the forums with this character's QQ emojis and some small comics. But… it didn't catch on. Not only did it not become popular, but very few people paid attention to it.

Then, one day, the post suddenly received a large number of replies, almost all praising the character with words like 'cute,' 'beautiful,' 'funny,' 'super cool,' and so on. Some viewers might wonder, how did it suddenly become popular? If you look closely at these replies, almost all of them were registered on the same day, most were users' first posts, and even their IPs were almost the same. You get it now, right? These were all fake accounts.

But a few days later, suddenly news came out saying that the government valued this character highly, listing it as a locally famous anime character and providing the company with corresponding financial support.

So, what happened here? It's easy to explain. The company people had connections with the government. The large number of replies gave the company leaders leverage to show off to the government: 'Look how popular our character is nationwide!'

Therefore, nowadays, if you want to work in animation, especially original animation, you must have the following qualities:
1. Connections, meaning connections with relevant government departments. Of course, it's also necessary to have some connections with websites, newspapers, magazines, and other media for easier promotion.\2. Ability to bluff, to be specific, the ability to bluff the government;\3. Thick-skinned, meaning no matter how disgusting something is, you must keep a straight face and calm heart in front of everyone, smilingly telling them, 'This is a masterpiece.' What? You say this is garbage? You, an outsider, go cool off somewhere else.\(The above ranking is arranged in order of importance.)\Reference: Very humorous and absurd Chinese animation (Issue 11) blog.sina.com.cn/...1.html