WeiFeng.com news on October 25 reported: What are the consequences of mocking your own partners? Today, chip manufacturer Qualcomm gave us a lesson. Earlier this month, Qualcomm's Chief Marketing Officer Anand Chandrasekher publicly stated that Apple's 64-bit A7 chip was merely a 'marketing gimmick' and had no practical use for consumers. Now Chandrasekher has been demoted by Qualcomm.
According to foreign media reports, Qualcomm has currently removed Chandrasekher's personal information from the executive page. Qualcomm's official statement said: Anand Chandrasekher will lead a new team in a new role and report to our new COO Steve Mollenkopf, and this personnel change is effective immediately. Reports indicate that the reason for Chandrasekher's demotion is 'short-sightedness.'
Looking back at this incident, after Chandrasekher said the A7 chip was just a 'gimmick,' Qualcomm quickly retracted these remarks. In a public statement, a spokesperson said that Anand Chandrasekher was wrong in his comments on 64-bit computing. The mobile hardware and software ecosystem has already begun to develop in the direction of 64-bit... Considering the trend and Qualcomm's cooperative relationship with Apple, it was very necessary for Qualcomm to retract the marketing officer's comments on 64-bit chips, especially regarding Apple's A7.
